Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

Types of Construction Contracts: Pros, Cons & Best Practices

Business Blog |

24 May 2023

Pallas Phi

Performance Marketing Specialist

When managing construction projects, it is crucial to have a clear understanding of different contract types. In Building and Construction industry, these contract types determine payment, liabilities, and protect both builders and owners from conflicts caused by unforeseen issues. Now, many constructors have digitalised with an ERP system to effec....

What Should be Included in Equipment Rental Contract?

Business Blog |

18 May 2023

Pallas Phi

Performance Marketing Specialist

In today's fast-paced world, businesses often prefer to rent equipment instead of purchasing it. This is because renting provides several benefits, such as cost-effectiveness, flexibility, and reduced maintenance expenses. However, like any other business transactions, both parties should reach mutual agreements when documenting equipment rental co....

Major Benefits Of A Contract Management System

Business Blog |

14 May 2023

Pallas Phi

Performance Marketing Specialist

For many industries, contracts are the bedrock of operations. In fact, even SMEs can have thousands of active contracts at the same time. So, it will be really hard for them to manage all these documents without the support of the right technology. A contract management system in ERP software will be a great assistant for companies in maximising bo....

Why an ERP software is better than an only CRM software?

Business Blog |

11 May 2023

Pallas Phi

Performance Marketing Specialist

Some businesses that we have consulted would start the conversation with a question if we have a CRM software. Before answering the question, we usually ask them back: "What is your definition of a CRM?" And that's where we hear differences in their responses. Some define CRM as a system that handle quotations, while some others define as a custome....

Environmental, Social and Governance (ESG) and How ERP Can Help Make Earth a Better Planet

Environmental, Social and Governance (ESG) & How ERP Can Help Make Earth a Better Planet

Business Blog |

10 May 2023

Pallas Phi

Performance Marketing Specialist

In today's world, environmental, social and governance (ESG) concerns are becoming increasingly important to consumers and businesses alike. Companies are recognising the need to adopt sustainable practices to reduce their impacts on the planet while meeting customer and stakeholder expectations for ethical business practices. One way that companie....

How Field Service Solution by ERP System Boost Profitability

Business Blog |

09 May 2023

Pallas Phi

Performance Marketing Specialist

The field service management (FSM) market has experienced remarkable growth in recent years. According to a report by Research and Market, the Global FSM Market was worth USD 2.85 billion in 2019 and is predicted to reach USD 7.10 billion by 2026. In this era, businesses have a tendency to choose advanced software applications to optimise field ser....