Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

Global Business Expansion Challenges

Business Blog |

09 June 2022

Pallas Phi

Performance Marketing Specialist

According to a survey of The Business Time, 87% of Singapore firms surveyed are planning to take their operations internationally in the next 3-5 years. Global business expansion is crucial for long-term growth. Definitely, crossing new borders means conquering new challenges for any business. In this article, we will explore some challenges of glo....

4 Signs It’s Time to Embrace Digital Transformation

Business Blog |

01 June 2022

Pallas Phi

Performance Marketing Specialist

The way we work has changed dramatically over the last 2 years, as the pandemic has pushed the need for businesses to embrace new business models. However, several businesses continue to lag in their digital transformation journeys. This results in considerable unrealised potentials for sales growth, increased business efficiencies, and numerous ot....

Synergix ERP Software Updates | May 2022

Synergix Software Updates |

30 May 2022

Pallas Phi

Performance Marketing Specialist

Dear Valued Customers, Thank you for your continued trust and support in Synergix ERP Software. This newsletter will keep you up to date on the latest features. Such enhancements are made as part of our efforts to embrace innovation and improve user-friendliness for the benefit of our customers. Here are a few updates for the month of May 2022. ....

Learn How To Set A Budget For ERP Software Purchase

Business Blog |

26 May 2022

Pallas Phi

Performance Marketing Specialist

After making the decision to deploy an ERP system, setting a reasonable budget might be difficult. Unfortunately, many businesses spend far more than anticipated on ERP systems, which is absolutely a nightmare. However, if you have properly prepared your budget, considering everything that is vital, and being aware of the process, we believe that y....

7 Key Field Service Management Features That Need To Optimise

7 Features To Optimise Your Field Service Management System

Business Blog |

19 May 2022

Pallas Phi

Performance Marketing Specialist

Field service is an industry with a variety of particularities and high competition. In this industry, customer retention and satisfaction depend heavily on streamlined and rapid response times to provide the right people with qualified skills. Due to this, it requires good management in every vital process. In this article, we will indicate 7 key ....

Common Cash Flow Problems In The Wholesale Business

Business Blog |

12 May 2022

Pallas Phi

Performance Marketing Specialist

Profitability might be the ultimate gauge for measuring the success of the business. However, a strong cash flow is critical to running a profitable firm and laying the groundwork for long-term growth. Any cash flow problem, even just a tiny one, can arise as unintended consequences. For example, insufficient cash to pay bills, more debt, and....